About Us

About

Maurizio

I didn’t start in tourism. I started as a sommelier.

Back then, I thought I was learning about wine. What I was really learning was how to read people — what they were looking for, what they weren’t saying, and what would make them feel something real.

In 2006, I made a choice: I got behind the wheel. Not as a driver — as a guide. There’s a difference. A driver takes you somewhere. A guide changes how you see a place.

Since then, I’ve spent over 20 years designing private experiences across Tuscany and Italy — for families, couples, and small groups who didn’t come all the way here to follow a flag on a stick.

I’m obsessed with the details most people overlook. The right road at the right time of day. The winery that doesn’t take bookings — unless you know someone. The village that disappears from the map if you blink. The moment when a client stops looking at their phone and just… looks.

That obsession used to scare me. Growing up, I was terrified of doing things wrong — of not being enough. Over time, I understood: that fear became my standard. It’s why I still answer every client personally. It’s why I build every itinerary from scratch. It’s why I never offer the same trip twice.

My work lives between two brands: Tuscany Taste Tour — private tours, wine experiences, and curated days in Tuscany, built around who you actually are. Italvera — a travel design service for those who want Italy, not a package. Real places, real people, real stories.

At the end of the day, I go home to my family, take my motorcycle out when I can, and feel grateful for a job that still surprises me.

If you’re planning a trip to Tuscany or Italy and you want it done right — let’s talk